Page banner
What's new?
Outdoor toys for summer 2025

Outdoor toys for summer 2025

The Simba Dickie Group's highlights for outdoor play in summer.

12.06.25
More
EXIT Toys wins iF DESIGN AWARD 2025

EXIT Toys wins iF DESIGN AWARD 2025

An outstanding success in international design: two playhouses from EXIT Toys receive the iF DESIGN AWARD 2025. 

24.04.25
More
Toys for Easter 2025 - the Simba Dickie Group's product diversity

Toys for Easter 2025 - the Simba Dickie Group's product diversity

The Simba Dickie Group has plenty of Easter gift ideas for 2025.

11.04.25
More
Care Bears plush collection by Simba Toys

Care Bears plush collection by Simba Toys

The colorful Care Bears make a comeback in a new collection by Simba Toys in partnership with Cloudco Entertainment.

26.03.25
More
Toy Fair Nuremberg 2025: Novelties by Simba Dickie Group

Toy Fair Nuremberg 2025: Novelties by Simba Dickie Group

These are the Simba Dickie Group's new products for the International Toy Fair Nuremberg in 2025.

11.02.25
More
International Toy Fair 2025 - Simba Dickie Group Aftermovie

International Toy Fair 2025 - Simba Dickie Group Aftermovie

In our aftermovie we show the best impressions of the International Toy Fair 2025.

04.02.25
More
Business development 2024 and outlook

Business development 2024 and outlook

Simba Dickie Group publishes data on business development 2024.

27.01.25
More
Toys from the Simba Dickie Group for Christmas 2024

Toys from the Simba Dickie Group for Christmas 2024

Christmas presents that are fun to play with and encourage creativity. 

18.12.24
More
Smoby slide wins award for sustainability

Smoby slide wins award for sustainability

The Smoby XL Slide wins the ‘Play for Change Awards 2024’ organised by T.I.E.

25.11.24
More
BIG wins the German Toy Award 2024

BIG wins the German Toy Award 2024

Climbing tower ‘BIG Kraxxl - The Giant’ wins prestigious award.

29.08.24
More
Sung Kang becomes brand ambassador for Jada Toys

Sung Kang becomes brand ambassador for Jada Toys

The popular actor from Fast & Furious is now working with Jada Toys.

04.07.24
More
We play outside!

We play outside!

The outdoor highlights of our toy brands in 2024.

24.06.24
More
New generation of directors at the Simba Dickie Group

New generation of directors at the Simba Dickie Group

Change to the Board of the Simba Dickie Group. Moritz Duschl becomes new CFO.

 

02.05.24
More
Nomination: BIG and AquaPlay for the German Toy Award 2024

Nomination: BIG and AquaPlay for the German Toy Award 2024

Great news: BIG and AquaPlay are nominated for the German Toy Award 2024.

17.04.24
More
Simba Dickie Group toys for Easter 2024

Simba Dickie Group toys for Easter 2024

The Simba Dickie Group has some great highlights for Easter 2024.

26.03.24
More
Toy Fair 2024 Nuremberg – Simba Dickie Group Aftermovie

Toy Fair 2024 Nuremberg – Simba Dickie Group Aftermovie

This is a collection of our impressions of Toy Fair 2024 in Nuremberg.

14.02.24
More
Business development 2023 and outlook

Business development 2023 and outlook

Simba Dickie Group publishes data on business development 2023.

30.01.24
More
Christmas 2023 - the highlights of the Simba Dickie Group

Christmas 2023 - the highlights of the Simba Dickie Group

These are the Simba Dickie Group's highlights for Christmas: Toys that promote development and stimulate playtime fun.

18.12.23
More
SPIEL Essen 2023 - new games from Noris and Zoch

SPIEL Essen 2023 - new games from Noris and Zoch

At the world's largest public fair for board games, the new products from Noris and Zoch were shown.

25.10.23
More
Smoby UK was part of Gloworm and KidZania 2023

Smoby UK was part of Gloworm and KidZania 2023

UK boosts Smoby outdoor and roleplay ranges with Gloworm and KidZania appearances.

05.09.23
More
“Painting by Numbers” entrepreneur Jürgen Schipper dies aged 78

“Painting by Numbers” entrepreneur Jürgen Schipper dies aged 78

It is with great sadness that we recently learned of the death of Jürgen Schipper aged 78.

25.07.23
More
Our garden, our playground!

Our garden, our playground!

Simba Dickie Group presents for the first time at the Spoga+Gafa in Cologne.

19.06.23
More
World Oceans Day on 8 June 2023

World Oceans Day on 8 June 2023

Undercover is working with neoxx for clean oceans. 

09.06.23
More
Nuremberg Toy Fair 2023 – Simba Dickie Group After Movie

Nuremberg Toy Fair 2023 – Simba Dickie Group After Movie

In a short video we have summarised the best impressions of Spielwarenmesse 2023 in Nuremberg.

13.02.23
More
The Simba Dickie Group awards budget to Mediascale

The Simba Dickie Group awards budget to Mediascale

2023 kicks off with the cooperation between Mediascale and the Simba Dickie Group.

19.01.23
More
Christmas 2022 - these are the highlights by Simba Dickie Group

Christmas 2022 - these are the highlights by Simba Dickie Group

Diverse toys that encourage imagination and creativity.

21.12.22
More
Noris-Spiele and Zoch at SPIEL’22 in Essen

Noris-Spiele and Zoch at SPIEL’22 in Essen

In the board games segment, there are exciting new products from Zoch and Noris-Spiele.

26.10.22
More
Role play toys from Smoby Toys and Kärcher

Role play toys from Smoby Toys and Kärcher

Smoby Toys produces a toy selection in cooperation with Kärcher.

04.10.22
More
New Managing Director at Simba Toys España S.L.

New Managing Director at Simba Toys España S.L.

Vicente Portilla is appointed Managing Director of Simba Toys España S.L.

14.07.22
More
We’re introducing: The Corolle Girls

We’re introducing: The Corolle Girls

The new Teen Fashion Dolls by Corolle

08.07.22
More
Simba Dickie Group - 2022 summer highlights

Simba Dickie Group - 2022 summer highlights

These are the outdoor highlights of our brands for the 2022 summer season.

27.06.22
More
Simba Dickie Group becomes licensing partner for Dino Ranch

Simba Dickie Group becomes licensing partner for Dino Ranch

The Dino Ranch preschool series is expanding its licensing partnerships with the Simba Dickie Group.

09.06.22
More
So BIG and yet so small

So BIG and yet so small

The BIG-Bobby-Car now also runs in the Märklin model railway world.

19.05.22
More
“Our Spirit" - new strategic vision

“Our Spirit" - new strategic vision

Simba Dickie Group develops a new strategic vision, laying the foundation for the future success.

10.05.22
More
Simba Dickie Group – 2022 Easter highlights

Simba Dickie Group – 2022 Easter highlights

As always, the Simba Dickie Group has released a range of exciting toys for the 2022 Easter season.

08.04.22
More
High-ranking visitor at Smoby Toys in France

High-ranking visitor at Smoby Toys in France

The French Prime Minister visited the factory in France.

22.03.22
More
Business development in 2021 and outlook for the new year

Business development in 2021 and outlook for the new year

Simba Dickie Group reports on business development in 2021.

28.01.22
More
50 years of BIG-Bobby-Car Classic

50 years of BIG-Bobby-Car Classic

The BIG-Bobby-Car Classic is celebrating a milestone birthday.

24.01.22
More
Simba Dickie Group – 2021 Christmas highlights

Simba Dickie Group – 2021 Christmas highlights

Toys that make children happy.

23.12.21
More
Jada Toys brings Hollywood to the children’s rooms

Jada Toys brings Hollywood to the children’s rooms

Movie-like model cars and figures by Jada Toys on the road to success.

29.10.21
More
Master toy partnership for Oggy Oggy

Master toy partnership for Oggy Oggy

Development of a toy line to the series Oggy Oggy.

28.10.21
More
Board game publishers Zoch and Noris present autumn novelties

Board game publishers Zoch and Noris present autumn novelties

Imaginative board games for the whole family.

26.10.21
More
Change in management at N.V. Simba Toys Benelux S.A.

Change in management at N.V. Simba Toys Benelux S.A.

New general manager and sales and marketing director at N.V. Simba Toys Benelux S.A.

19.10.21
More
Simba Dickie Group acquires stake in Minimax

Simba Dickie Group acquires stake in Minimax

Great synergy potential for the brands Schuco and Spark

11.10.21
More
Undercover receives the Ergonomics Innovation Award

Undercover receives the Ergonomics Innovation Award

The school bag manufacturer Undercover is awarded for its brands neoxx and Scooli.

13.08.21
More
B-Kind by Jada Toys, an eco-friendly doll line

B-Kind by Jada Toys, an eco-friendly doll line

Jada Toys inspires kids to be creative and compassionate.

12.08.21
More
How is a BIG-Bobby-Car made?

How is a BIG-Bobby-Car made?

A "buffalo-strong" discovery tour at BIG.

06.08.21
More
New neoxx Instagram filter

New neoxx Instagram filter

Neoxx has launched a new Instagram filter as part of the cooperation with Plastic Free Planet.

06.07.21
More
Motor Classic Award 2021

Motor Classic Award 2021

Schuco wins the "Best Brand - Classic Car Models" award

05.07.21
More
Märklin Message Wagons

Märklin Message Wagons

Transporting messages to the world.

01.07.21
More
Dickie Toys receives the German Brand Award 2021

Dickie Toys receives the German Brand Award 2021

Successful new marketing strategy.

18.06.21
More
Off to the garden with our brand EXIT Toys

Off to the garden with our brand EXIT Toys

Durable outdoor toys, sustainability and a dedicated team - that's EXIT Toys.

08.06.21
More
New generation of directors at the SIMBA DICKIE GROUP

New generation of directors at the SIMBA DICKIE GROUP

Michael Sieber hands over management to his son Florian Sieber.

30.04.21
More
Our outdoor highlights for 2021

Our outdoor highlights for 2021

Discover our exciting outdoor highlights for 2021 from BIG, Smoby, Carson and other brands.

23.04.21
More
Beware of scamming attempts

Beware of scamming attempts

Fake advertisements and fake Smoby Toys Shops are circulating.

05.03.21
More
Neoxx supports Plastic Free Planet

Neoxx supports Plastic Free Planet

Neoxx supports cleaning the ocean with the organization Plastic Free Planet.

02.03.21
More
Company's performance in 2020

Company's performance in 2020

Review of the Simba Dickie Group's business development.

09.02.21
More
Eichhorn is now on Instagram

Eichhorn is now on Instagram

Eichhorn has its own german Instagram account now.

11.12.20
More
Simba Dickie Group's brand highlights for Christmas 2020

Simba Dickie Group's brand highlights for Christmas 2020

Special toys for a special time of year.

04.12.20
More
ChiChi LOVE Instagram Filter has launched!

ChiChi LOVE Instagram Filter has launched!

The cute little dog now conquers Instagram Stories.

26.11.20
More
Joint product series by Dickie Toys and Tessloff Verlag

Joint product series by Dickie Toys and Tessloff Verlag

Toy vehicle and book now available in a bundle.

05.11.20
More
Simba Dickie Group family plans to grow

Simba Dickie Group family plans to grow

Simba Dickie Group intends to acquire the majority stake in the Dutch company EXIT Toys.

29.10.20
More
Märklin is going on an adventure trip with Jim Button

Märklin is going on an adventure trip with Jim Button

The new movie "Jim Button and the savage 13" is out and Märklin brings the playing experience home.  

10.10.20
More
BIG-Bobby-Car - The Big Race

BIG-Bobby-Car - The Big Race

BIG-Bobby-Car taking over a digital car race on PlayStation and Nintendo.

05.10.20
More
Play Outside - Our garden... our playground!

Play Outside - Our garden... our playground!

A great summer campaign by the experts of outdoor toys BIG, Smoby, AquaPlay.

13.08.20
More
Austrian prize for Noris-Spiele and Zoch

Austrian prize for Noris-Spiele and Zoch

Let's celebrate! In Austria, our board game producers won two prizes.

03.08.20
More
Sand and water toys for summer 2020

Sand and water toys for summer 2020

Play in the water or build a sandcastle – these toys are a must-have for the summer

27.07.20
More
Travel-friendly games for holidays and days out

Travel-friendly games for holidays and days out

A day at the lake, a long car journey – these games are ideal for taking with you when you’re on the go. 

23.07.20
More
New Managing Director in France: Alexis Delorme, Smoby Toys SAS

New Managing Director in France: Alexis Delorme, Smoby Toys SAS

The new Managing Director, Alexis Delorme, will take over the management of Smoby Toys SAS from today on.

01.07.20
More
10 years of Scooli!

10 years of Scooli!

Scooli celebrates its 10th anniversary. 

29.06.20
More
Outdoor toys for the whole family

Outdoor toys for the whole family

Garden toys that are fun for everyone. Let the summer begin!

16.06.20
More
It's World Play Day - let's play!

It's World Play Day - let's play!

Playing is a basic need and necessary for child development. Time to celebrate World Play Day.

28.05.20
More
BIG-Bobby-Car - license motives on children's wear

BIG-Bobby-Car - license motives on children's wear

In collaboration with Bavaria Sonor Licensing great motives of the BIG-Bobby-Car were designed.

18.05.20
More
Toy Fair part 4: Novelties by BIG, Aquaplay, Smoby, Schuco

Toy Fair part 4: Novelties by BIG, Aquaplay, Smoby, Schuco

The fourth and last part of the toyfair 2020 recap presents the novelties of BIG, AquaPlay, Smoby and Schuco.

30.04.20
More
Kid e Tales App - Simba Dickie Group wins children's hearts

Kid e Tales App - Simba Dickie Group wins children's hearts

The Kid e Tales App offers child-oriented and specifically produced content for free.

23.04.20
More
Toys to make kids happy on Easter 2020

Toys to make kids happy on Easter 2020

On Easter 2020 the Simba Dickie Group will make kids' eyes sparkle with these toys. 

07.04.20
More
Toy Fair 2020 part 3: Novelties by Schipper, Noris, Zoch

Toy Fair 2020 part 3: Novelties by Schipper, Noris, Zoch

Here's part three of the toy fair 2020 recap, presenting the novelties of Schipper, Noris, Zoch and Undercover 

17.03.20
More
New products announced at Nuremberg Toy Fair 2020 - part 2

New products announced at Nuremberg Toy Fair 2020 - part 2

It's part 2 of our toyfair 2020 recap. Here are the novelties Simba Toys, Corolle and Eichhorn were presenting to visitors. 

03.03.20
More
SIMBA DICKIE GROUP is honored as „Best Partner“

SIMBA DICKIE GROUP is honored as „Best Partner“

A tribute to partnership and successfull cooperation. idee+spiel honors Simba Dickie Group as "Best Partner".

28.02.20
More
New products announced at Nuremberg Toy Fair 2020 - part 1

New products announced at Nuremberg Toy Fair 2020 - part 1

The Toy Fair 2020 was once again a resounding success for the Simba Dickie Group. A wide range of new products were presented to visitors.

20.02.20
More
Great success for Schuco!

Great success for Schuco!

Schuco won several first prices at the award ceremony "Model vehicle of the year".

11.02.20
More
After movie of the Spielwarenmesse 2020

After movie of the Spielwarenmesse 2020

Have a look! We have captured some impressions of the toy fair 2020 in our post-fair movie.

07.02.20
More
Movie version of hugely popular Heroes of the City series debuts on YouTube Kids

Movie version of hugely popular Heroes of the City series debuts on YouTube Kids

Sweden, 20 th November 2019 – Leading edge children’s content creator Kid e Media (KEM) has launched its first feature film, Heroes of the City - The Movie, exclusively on the YouTube Kids app.

28.11.19
More
Majorette at the IAA Frankfurt

Majorette at the IAA Frankfurt

Majorette, the cult brand from France, fascinates young and old alike around the world. The roughly 7.5 cm small metal cars have been a huge hit for decades.

19.09.19
More
Play? - Of course, but natural!

Play? - Of course, but natural!

Exercise and fresh air are key elements of a healthy lifestyle, but are often neglected by children and adults alike.

29.08.19
More
EASYCREDIT BBL - ALLSTAR DAY 2019

EASYCREDIT BBL - ALLSTAR DAY 2019

The Simba Dickie Group ensures great fun at the easyCredit BBL ALLSTAR Day 2019.

19.03.19
More
Novelities for the 70th Spielwarenmesse in Nuremberg

Novelities for the 70th Spielwarenmesse in Nuremberg

70 years of the International Toy Fair – the Simba Dickie Group welcomes the specialist public to Nuremberg with a diverse range of new products.

25.02.19
More
Aftermovie of the Spielwarenmesse 2019

Aftermovie of the Spielwarenmesse 2019

We have captured some impressions of the toy fair in our post-fair movie.

08.02.19
More
MAJORETTE DISPLAY WINS THE DISPLAY SUPERSTAR BRONZE

MAJORETTE DISPLAY WINS THE DISPLAY SUPERSTAR BRONZE

The display was developed in collaboration with Metall Decor and is the centrepiece of a new shop fitting which will be rolled out across Europe in 2019.

22.01.19
More
FLAGSHIP STORE MAJORETTE

FLAGSHIP STORE MAJORETTE

First Majorette flagship store at Europa-Park in Rust. This year, the first Majorette flagship store opened in “Russia” at Europa-Park in Rust.

13.09.18
More
SOCIAL MEDIA

SOCIAL MEDIA

Follow us on social media to get the latest news and updates about the SIMBA DICKIE GROUP.

13.09.18
More
RELAUNCH WEBSITE

RELAUNCH WEBSITE

Welcome to the brand new website of the SIMBA DICKIE GROUP.

13.09.18
More
SUMMER, SUN AND WATER FUN

SUMMER, SUN AND WATER FUN

Everybody has a different idea of the perfect summer: eating ice cream, going on holiday, swimming in the pool, or playing outside. Not only is it fun, but it is also healthy; it strengthens our immune systems, and movement is a boost for the circulation and blood flow.

30.06.17
More
CHANGE TO ENERGY SAVING LED LIGHTING

CHANGE TO ENERGY SAVING LED LIGHTING

Environmentally conscious behavior is of high importance for the Simba Dickie Group. With a conscious, considerate and sustainable use of all applied resources we take on and try to cope with our responsibility to preserve our environment and all raw materials for future generations.

01.06.17
More
NEW RELEASES FOR THE 68TH INTERNATIONAL TOY FAIR IN NUREMBERG

NEW RELEASES FOR THE 68TH INTERNATIONAL TOY FAIR IN NUREMBERG

As one of the top five toy manufacturers in Europe, the Simba Dickie Group operates internationally with a workforce of 3,050 people. The range of toys includes more than 4,000 items. The Group will welcome trade visitors to the 68th International Toy Fair 2017 in Nuremberg with numerous new product releases.

31.01.17
More