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Undercover receives the Ergonomics Innovation Award

Undercover receives the Ergonomics Innovation Award

The school bag manufacturer Undercover is awarded for its brands neoxx and Scooli.

13.08.21
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B-Kind by Jada Toys, an eco-friendly doll line

B-Kind by Jada Toys, an eco-friendly doll line

Jada Toys inspires kids to be creative and compassionate.

12.08.21
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How is a BIG-Bobby-Car made?

How is a BIG-Bobby-Car made?

A "buffalo-strong" discovery tour at BIG.

06.08.21
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New neoxx Instagram filter

New neoxx Instagram filter

Neoxx has launched a new Instagram filter as part of the cooperation with Plastic Free Planet.

06.07.21
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Motor Classic Award 2021

Motor Classic Award 2021

Schuco wins the "Best Brand - Classic Car Models" award

05.07.21
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Märklin Message Wagons

Märklin Message Wagons

Transporting messages to the world.

01.07.21
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Dickie Toys receives the German Brand Award 2021

Dickie Toys receives the German Brand Award 2021

Successful new marketing strategy.

18.06.21
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Off to the garden with our brand EXIT Toys

Off to the garden with our brand EXIT Toys

Durable outdoor toys, sustainability and a dedicated team - that's EXIT Toys.

08.06.21
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New generation of directors at the SIMBA DICKIE GROUP

New generation of directors at the SIMBA DICKIE GROUP

Michael Sieber hands over management to his son Florian Sieber.

30.04.21
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Our outdoor highlights for 2021

Our outdoor highlights for 2021

Discover our exciting outdoor highlights for 2021 from BIG, Smoby, Carson and other brands.

23.04.21
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Beware of scamming attempts

Beware of scamming attempts

Fake advertisements and fake Smoby Toys Shops are circulating.

05.03.21
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Neoxx supports Plastic Free Planet

Neoxx supports Plastic Free Planet

Neoxx supports cleaning the ocean with the organization Plastic Free Planet.

02.03.21
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Company's performance in 2020

Company's performance in 2020

Review of the Simba Dickie Group's business development.

09.02.21
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Eichhorn is now on Instagram

Eichhorn is now on Instagram

Eichhorn has its own german Instagram account now.

11.12.20
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Simba Dickie Group's brand highlights for Christmas 2020

Simba Dickie Group's brand highlights for Christmas 2020

Special toys for a special time of year.

04.12.20
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ChiChi LOVE Instagram Filter has launched!

ChiChi LOVE Instagram Filter has launched!

The cute little dog now conquers Instagram Stories.

26.11.20
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Joint product series by Dickie Toys and Tessloff Verlag

Joint product series by Dickie Toys and Tessloff Verlag

Toy vehicle and book now available in a bundle.

05.11.20
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Simba Dickie Group family plans to grow

Simba Dickie Group family plans to grow

Simba Dickie Group intends to acquire the majority stake in the Dutch company EXIT Toys.

29.10.20
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Märklin is going on an adventure trip with Jim Button

Märklin is going on an adventure trip with Jim Button

The new movie "Jim Button and the savage 13" is out and Märklin brings the playing experience home.  

10.10.20
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BIG-Bobby-Car - The Big Race

BIG-Bobby-Car - The Big Race

BIG-Bobby-Car taking over a digital car race on PlayStation and Nintendo.

05.10.20
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Play Outside - Our garden... our playground!

Play Outside - Our garden... our playground!

A great summer campaign by the experts of outdoor toys BIG, Smoby, AquaPlay.

13.08.20
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Austrian prize for Noris-Spiele and Zoch

Austrian prize for Noris-Spiele and Zoch

Let's celebrate! In Austria, our board game producers won two prizes.

03.08.20
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Sand and water toys for summer 2020

Sand and water toys for summer 2020

Play in the water or build a sandcastle – these toys are a must-have for the summer

27.07.20
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Travel-friendly games for holidays and days out

Travel-friendly games for holidays and days out

A day at the lake, a long car journey – these games are ideal for taking with you when you’re on the go. 

23.07.20
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New Managing Director in France: Alexis Delorme, Smoby Toys SAS

New Managing Director in France: Alexis Delorme, Smoby Toys SAS

The new Managing Director, Alexis Delorme, will take over the management of Smoby Toys SAS from today on.

01.07.20
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10 years of Scooli!

10 years of Scooli!

Scooli celebrates its 10th anniversary. 

29.06.20
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Outdoor toys for the whole family

Outdoor toys for the whole family

Garden toys that are fun for everyone. Let the summer begin!

16.06.20
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It's World Play Day - let's play!

It's World Play Day - let's play!

Playing is a basic need and necessary for child development. Time to celebrate World Play Day.

28.05.20
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BIG-Bobby-Car - license motives on children's wear

BIG-Bobby-Car - license motives on children's wear

In collaboration with Bavaria Sonor Licensing great motives of the BIG-Bobby-Car were designed.

18.05.20
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Toy Fair part 4: Novelties by BIG, Aquaplay, Smoby, Schuco

Toy Fair part 4: Novelties by BIG, Aquaplay, Smoby, Schuco

The fourth and last part of the toyfair 2020 recap presents the novelties of BIG, AquaPlay, Smoby and Schuco.

30.04.20
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Kid e Tales App - Simba Dickie Group wins children's hearts

Kid e Tales App - Simba Dickie Group wins children's hearts

The Kid e Tales App offers child-oriented and specifically produced content for free.

23.04.20
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Toys to make kids happy on Easter 2020

Toys to make kids happy on Easter 2020

On Easter 2020 the Simba Dickie Group will make kids' eyes sparkle with these toys. 

07.04.20
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Toy Fair 2020 part 3: Novelties by Schipper, Noris, Zoch

Toy Fair 2020 part 3: Novelties by Schipper, Noris, Zoch

Here's part three of the toy fair 2020 recap, presenting the novelties of Schipper, Noris, Zoch and Undercover 

17.03.20
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New products announced at Nuremberg Toy Fair 2020 - part 2

New products announced at Nuremberg Toy Fair 2020 - part 2

It's part 2 of our toyfair 2020 recap. Here are the novelties Simba Toys, Corolle and Eichhorn were presenting to visitors. 

03.03.20
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SIMBA DICKIE GROUP is honored as „Best Partner“

SIMBA DICKIE GROUP is honored as „Best Partner“

A tribute to partnership and successfull cooperation. idee+spiel honors Simba Dickie Group as "Best Partner".

28.02.20
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New products announced at Nuremberg Toy Fair 2020 - part 1

New products announced at Nuremberg Toy Fair 2020 - part 1

The Toy Fair 2020 was once again a resounding success for the Simba Dickie Group. A wide range of new products were presented to visitors.

20.02.20
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Great success for Schuco!

Great success for Schuco!

Schuco won several first prices at the award ceremony "Model vehicle of the year".

11.02.20
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After movie of the Spielwarenmesse 2020

After movie of the Spielwarenmesse 2020

Have a look! We have captured some impressions of the toy fair 2020 in our post-fair movie.

07.02.20
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Movie version of hugely popular Heroes of the City series debuts on YouTube Kids

Movie version of hugely popular Heroes of the City series debuts on YouTube Kids

Sweden, 20 th November 2019 – Leading edge children’s content creator Kid e Media (KEM) has launched its first feature film, Heroes of the City - The Movie, exclusively on the YouTube Kids app.

28.11.19
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Majorette at the IAA Frankfurt

Majorette at the IAA Frankfurt

Majorette, the cult brand from France, fascinates young and old alike around the world. The roughly 7.5 cm small metal cars have been a huge hit for decades.

19.09.19
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Play? - Of course, but natural!

Play? - Of course, but natural!

Exercise and fresh air are key elements of a healthy lifestyle, but are often neglected by children and adults alike.

29.08.19
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EASYCREDIT BBL - ALLSTAR DAY 2019

EASYCREDIT BBL - ALLSTAR DAY 2019

The Simba Dickie Group ensures great fun at the easyCredit BBL ALLSTAR Day 2019.

19.03.19
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Novelities for the 70th Spielwarenmesse in Nuremberg

Novelities for the 70th Spielwarenmesse in Nuremberg

70 years of the International Toy Fair – the Simba Dickie Group welcomes the specialist public to Nuremberg with a diverse range of new products.

25.02.19
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Aftermovie of the Spielwarenmesse 2019

Aftermovie of the Spielwarenmesse 2019

We have captured some impressions of the toy fair in our post-fair movie.

08.02.19
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MAJORETTE DISPLAY WINS THE DISPLAY SUPERSTAR BRONZE

MAJORETTE DISPLAY WINS THE DISPLAY SUPERSTAR BRONZE

The display was developed in collaboration with Metall Decor and is the centrepiece of a new shop fitting which will be rolled out across Europe in 2019.

22.01.19
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FLAGSHIP STORE MAJORETTE

FLAGSHIP STORE MAJORETTE

First Majorette flagship store at Europa-Park in Rust. This year, the first Majorette flagship store opened in “Russia” at Europa-Park in Rust.

13.09.18
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SOCIAL MEDIA

SOCIAL MEDIA

Follow us on social media to get the latest news and updates about the SIMBA DICKIE GROUP.

13.09.18
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RELAUNCH WEBSITE

RELAUNCH WEBSITE

Welcome to the brand new website of the SIMBA DICKIE GROUP.

13.09.18
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SUMMER, SUN AND WATER FUN

SUMMER, SUN AND WATER FUN

Everybody has a different idea of the perfect summer: eating ice cream, going on holiday, swimming in the pool, or playing outside. Not only is it fun, but it is also healthy; it strengthens our immune systems, and movement is a boost for the circulation and blood flow.

30.06.17
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CHANGE TO ENERGY SAVING LED LIGHTING

CHANGE TO ENERGY SAVING LED LIGHTING

Environmentally conscious behavior is of high importance for the Simba Dickie Group. With a conscious, considerate and sustainable use of all applied resources we take on and try to cope with our responsibility to preserve our environment and all raw materials for future generations.

01.06.17
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NEW RELEASES FOR THE 68TH INTERNATIONAL TOY FAIR IN NUREMBERG

NEW RELEASES FOR THE 68TH INTERNATIONAL TOY FAIR IN NUREMBERG

As one of the top five toy manufacturers in Europe, the Simba Dickie Group operates internationally with a workforce of 3,050 people. The range of toys includes more than 4,000 items. The Group will welcome trade visitors to the 68th International Toy Fair 2017 in Nuremberg with numerous new product releases.

31.01.17
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