Development of a toy line to the series Oggy Oggy.
Academy Award®-nominated French animation studio Xilam Animation has signed Simba Dickie Group as global master toy partner for its colorful new preschool property Oggy Oggy. The range, which will launch in fall/winter 2022, is designed to appeal to children aged 3 to 6 and includes plush, figures, playsets and accessories, vehicles, collectibles and sand buckets. The collection will initially be available in France, Italy, Germany and the U.K. before expanding to Poland and Spain in spring 2023 and then to additional territories.
Oggy Oggy is a playful new CG preschool spin-off to Xilam's legendary Oggy and the Cockroaches franchise. The non-dialogue CG animation sees a young Oggy, freed from the ceaseless tyranny of cockroaches and lives in a fantasy world inhabited by a community of cats. The first season debuted globally on Netflix in August 2021, and from September 2022, the series’ presence will extend with launches on an expanding line-up of broadcasters, which currently includes Super RTL (Germany), Discovery (Italy) and France Télévisions (France).
Capucine Humblot, Head of Licensing and Merchandising at Xilam Animation, said, "The magic of the Oggy Oggy series comes from its toy-etic nature and the playful promise we make to audiences that the heroes they enjoy on screen look just like the merchandise. In Simba Dickie Group, we have found the ideal partner to capture the enchanting world of Oggy Oggy. With its extensive know-how, innovative approach and high-quality products, the range will inspire imagination and creativity and give fans the opportunity to re-enact their favorite stories at home."
Werner Lenzer, Licensing and Strategic Development Manager at SIMBA DICKIE Group, added: "Oggy Oggy is an outstanding new preschool property which fascinated us from Xilam's first presentation. The colorful design, storytelling full of humour and positivity makes Oggy Oggy so special and we know kids all over the world will love it. The team at Simba Toys is looking forward to developing a toy line for Oggy Oggy which will bring all the fun of the series into children’s rooms.”